What are the five most important SEO audit factors for 2017? For starters, we recommend that you avoid free SEO audits. They are most often automated and only provide a snapshot of your website's SEO health - a SEO audit focused on your particular business should take a fair amount of time and effort from industry experts, and is a worthwhile investment. A proper SEO audit considers your website holistically, ensuring content, design, technical and content marketing efforts are funneled to meet user and search objectives.
Why conduct a SEO audit?
Search engines make thousands of changes to the way they rank websites every year!
A proper SEO audit benchmarks your website against current SEO factors and provides you with a prioritized road map of changes that need to be made to achieve top ranking positions.
Our top 5 SEO factors for 2017
1. The user experience: speed thrills, friction kills!
Search engines want to rank sites that help people find answers to their queries fast. The first part of your SEO audit needs to assess if your website loads quickly, especially for browsers on mobile devices.
How quickly does your website load for desktop and mobile browsers?
We recommend you submit your website to Google's site speed test to find out what changes need to be made to improve its site load speed. A good benchmark score to achieve would be over 75%.
Ultimately, a quick website (mobile and desktop) fosters a better user experience and will improve your website's SEO rankings.
2. Technical SEO
Content is king, though technical SEO is the castle upon which your SEO strategy is built. Search engines need to crawl and index your website's content, or the content won't rank!
A technical SEO audit involves bench marking your website against search engine requirements for making your web content easy to crawl and index.
For more information, you can read our recent blog about technical SEO.
3. On-page SEO
An on-page SEO audit assesses how well the code and the content on your site is optimized for its target search terms, as opposed to an off-page SEO audit, which audits your sites backlinks and other external signals (see point 5 below).
An on-page SEO audit also includes an assessment of your website's content against quality factors such as uniqueness, topicality, and its potential
4. Local Search
Over 75% of us use a search engine to find a local business. That said, some businesses, such as eCommerce stores, don't necessarily need to rank in the local search '3-pack' carousel.
A local search audit reviews factors such as your Google My Business profile, local citations, and whether or not your site uses local modifiers (e.g. Auckland, Sydney, etc).
5. Backlink Authority
The quality and quantity of backlinks acquired naturally from other websites to your web pages remains a key ranking factor. Backlinks should be acquired naturally, by creating excellent web content that other websites want to link back to.
Unfortunately, this has spawned an industry of SEO companies and spammers that buy or create backlinks to manipulate a site's rankings or to harm your website.
Note: low quality weblinks from an external website to yours, whether solicited or unsolicited, may well result in your website getting an SEO penalty. You can read more about backlinks here.
An SEO audit of your site's backlink profile includes using tools such as Google Search Console and Majestic SEO to review which websites are linking back to yours and identify harmful links.
For more information on our 2017 SEO Audit service, contact one of our Search Engine Optimization specialists on 0508 254-258, click here to contact us online or learn more about best practice SEO audit factors at one of our popular SEO training courses.