Digital-Blog

12 Mar 2017

Recent Google 'Fred' update triggers huge ranking fluctuations
Recent Google 'Fred' update triggers huge ranking fluctuations

Breaking news! Google has started rolling out an update to its algorithm, dubbed by the SEO community as 'Fred'. The SEO blogs are buzzing about the massive fluctuations in rankings being observed around the world. Did your rankings rise or drop with this change? Now would be a good time to get your rankings and your SEO strategy reviewed! Read more

28 Feb 2017

Beware the snake oil salesman selling search marketing guarantees!
Beware the snake oil salesman selling search marketing guarantees!

Companies are sick and tired of salesmen selling dodgy search engine marketing guarantees, like the snake oil elixirs of the old Wild West. Here are my take-outs from a recent 'Breakfast with Google' event I attended, where the topics of offering search guarantees and other illicit practices were raised.  Read more

20 Feb 2017

Is Google your top salesman? Or are you leaking money?
Is Google your top salesman? Or are you leaking money?

An astounding 72 % of Millennials view search as their most trusted source of information! Furthermore, over 75% of New Zealanders going online use a search engine before making a purchase. How many sales does Google send your way every day? Or does your website leak a fortune in lost sales to your competitors?   Read more

04 Feb 2017

Evil SEO # 2: the SEO implementation myth
Evil SEO # 2: the SEO implementation myth

SEO requires ongoing analysis and accurate implementation. Yet, most SEO companies provide SEO analysis only and rely on you or your developer to actually implement their recommendations. Before you sign a contract with an SEO provider, be sure to clarify who will be implementing their SEO recommendations or the following will probably happen:  Read more

06 Jan 2017

Align your SEO and Social Media Marketing (SMM)
Align your SEO and Social Media Marketing (SMM)

We're often asked if companies should use Search Engine Optimization (SEO) or Social Media Marketing (SMM) to grow their business online. Ultimately, SEO and SMM are complimentary digital marketing tactics, that when combined, become very powerful allies.   Read more

05 Dec 2016

Evil SEO # 1: backlinks!
Evil SEO # 1: backlinks!

There's a lot of dodgy search engine optimisation doing the rounds in the New Zealand SEO industry - buyer beware! This is the first of a series of articles that highlight the most dangerous and deceptive SEO techniques you need to watch out for. Note: deceptive SEO tactics may generate a short term gain in the search engine results pages, but will ultimately destroy your domain. We urge you to not only judge the performance of your SEO strategy on rankings results, find out from your SEO agency what tactics they're using to get those results.   Read more

03 Nov 2016

Great SEO Requires Constant Nurturing
Great SEO Requires Constant Nurturing

There's a growing myth in New Zealand that SEO is a once off project or can be treated in short bursts. Let's be 100% clear on this. Search Engine Optimisation requires continuous effort.  SEO is a process of continuous improvement and adjustment, not a once off project.  Read more

07 Oct 2016

AdWords Shopping for NZ
AdWords Shopping for NZ

Over 75% of New Zealanders search online before they buy a product or a service. Google Shopping (also called Google Product Listing Ads or PLAs) have been available in many overseas countries for some time. Read more