Digital-Blog

02 May 2017

Our five most important SEO Audit Factors for 2017
Our five most important SEO Audit Factors for 2017

What are the five most important SEO audit factors for 2017? For starters, we recommend that you avoid free SEO audits. They are most often automated and only provide a snapshot of your website's SEO health - a SEO audit focused on your particular business should take a fair amount of time and effort from industry experts, and is a worthwhile investment. A proper SEO audit considers your website holistically, ensuring content, design, technical and content marketing efforts are funneled to meet user and search objectives. Read more

12 Mar 2017

Recent Google 'Fred' update triggers huge ranking fluctuations
Recent Google 'Fred' update triggers huge ranking fluctuations

Breaking news! Google has started rolling out an update to its algorithm, dubbed by the SEO community as 'Fred'. The SEO blogs are buzzing about the massive fluctuations in rankings being observed in NZ and around the world. Did your rankings rise or drop with this change? Now would be a good time to get your rankings and your NZ SEO strategy reviewed! Read more

20 Feb 2017

Is Google your top salesman? Or are you leaking money?
Is Google your top salesman? Or are you leaking money?

An astounding 72 % of Millennials view search as their most trusted source of information! Furthermore, over 75% of New Zealanders going online use a search engine before making a purchase. How many sales does Google send your way from SEO or AdWords every day? Or does your website leak a fortune in lost sales to your competitors?   Read more

04 Feb 2017

Evil SEO # 2: the SEO implementation myth
Evil SEO # 2: the SEO implementation myth

SEO requires ongoing analysis and accurate implementation. Yet, most SEO companies provide SEO analysis only and rely on you or your developer to actually implement their recommendations. Before you sign a contract with an SEO agency, be sure to clarify who will be implementing their SEO recommendations or the following will probably happen:  Read more

30 Jan 2017

Content is King, Technical SEO is the castle
Content is King, Technical SEO is the castle

SEO companies tend to emphasize the importance of the quality of your website's content a great deal. Content is most definitely king. However, if search engines can't crawl and thus index your content then your site will be severely hampered from ranking well. The five complimentary building blocks for successful SEO are: Read more

09 Jan 2017

When to use AdWords, SEO or both?
When to use AdWords, SEO or both?

When we founded our company in 2009, our main goal was to help our customers get traffic from the search engines through organic SEO. Since then we've evolved our thinking quite a bit on how AdWords and organic SEO should work together as symbiotic digital marketing tactics. Ultimately, we encourage our clients to primarily focus on SEO and not become overly addicted to AdWords for the following reasons: Read more

05 Dec 2016

Evil SEO # 1: backlinks!
Evil SEO # 1: backlinks!

There's a lot of dodgy search engine optimisation doing the rounds in the New Zealand SEO industry - buyer beware! This is the first of a series of articles that highlight the most dangerous and deceptive SEO techniques you need to watch out for. Note: deceptive SEO tactics may generate a short term gain in the search engine results pages, but will ultimately destroy your domain. We urge you to not only judge the performance of your SEO strategy on rankings results, find out from your SEO agency what tactics they're using to get those results.   Read more

03 Nov 2016

Great SEO Requires Constant Nurturing
Great SEO Requires Constant Nurturing

There's a growing myth in New Zealand that SEO is a once off project or can be treated in short bursts. Let's be 100% clear on this. Search Engine Optimisation requires continuous effort.  SEO is a process of continuous improvement and adjustment, not a once off project.  Read more