Digital-Blog

20 Feb 2017

Is Google your top salesman?
Is Google your top salesman?

An astounding 72 percent of Millennials view search as their most trusted source of information! Furthermore, over 50 percent of all retail transactions have a digital experience involved and over 75% of New Zealanders online use a search engine before making a purchase. Your website must appear prominently in the search engine results pages or it will leak a fortune in lost sales.   Read more

04 Feb 2017

Evil SEO # 2: the SEO implementation myth
Evil SEO # 2: the SEO implementation myth

SEO requires ongoing analysis and accurate implementation. Yet, most SEO companies provide SEO analysis only and rely on you or your developer to actually implement their recommendations. Before you sign a contract with an SEO provider, be sure to clarify who will be implementing their SEO recommendations or the following will probably happen:  Read more

06 Jan 2017

Align your SEO and Social Media Marketing (SMM)
Align your SEO and Social Media Marketing (SMM)

We're often asked if companies should use Search Engine Optimization (SEO) or Social Media Marketing (SMM) to grow their business online. Ultimately, SEO and SMM are complimentary digital marketing tactics, that when combined, become very powerful allies.   Read more

05 Dec 2016

Evil SEO # 1: backlinks!
Evil SEO # 1: backlinks!

There's a lot of dodgy search engine optimisation doing the rounds in the New Zealand SEO industry - buyer beware! This is the first of a series of articles that highlight the most dangerous and deceptive SEO techniques you need to watch out for. Note: deceptive SEO tactics may generate a short term gain in the search engine results pages, but will ultimately destroy your domain. We urge you to not only judge the performance of your SEO strategy on rankings results, find out from your SEO agency what tactics they're using to get those results.   Read more

03 Nov 2016

Great SEO Requires Constant Nurturing
Great SEO Requires Constant Nurturing

There's a growing myth in New Zealand that SEO is a once off project or can be treated in short bursts. Let's be 100% clear on this. Search Engine Optimisation requires continuous effort.  SEO is a process of continuous improvement and adjustment, not a once off project.  Read more

07 Oct 2016

AdWords Shopping for NZ
AdWords Shopping for NZ

Over 75% of New Zealanders search online before they buy a product or a service. Google Shopping (also called Google Product Listing Ads or PLAs) have been available in many overseas countries for some time. Read more

28 Sep 2016

UX will become a key ranking factor in 2017
UX will become a key ranking factor in 2017

Google wants to rank websites that help browsers find answers to their search queries. Google wants webmasters to SEO their site so that it provides an engaging user experience (UX) for the user. The UX of your website will become an increasingly important organic ranking factor in 2017. Here are a few tips we recommend you follow when designing and optimizing your website. Read more

20 Sep 2016

Google Penguin 4.0 Released
Google Penguin 4.0 Released

Google announced on Friday, September the 23rd, it's rolling out an update to the Penguin algorithm. As mentioned in Google's press announcement, Penguin is one of over 200 signals it uses to determine rankings. The advice to webmasters remains, build great websites with compelling content and your rankings will grow. Here are the key changes Google mentions in its press release: Read more